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Europe’s ” Diversidad Project” Connects Urban Culture From All Over the Continent


Here at Sugarcane, we’ve professed our love for Hip Hop and all that it has accomplished globally. In Europe, The Diversidad Experience Celebrates Hip Hop/Urban Culture with a series of projects that promote the greatness of all things urban. Created by the European Music office with the support of the European Commission, this curated project is a collaboration with a digital platform, an urban art exhibition , a documentary, an album and a European tour.

The album is a unique combination of 20 artists speaking 9 different languages from 12 different countries. Their single “The Experience” has had quite a bit of airplay in Europe. You can purchase Diversidad here. Here is the video for the single