The N’Namdi Atelier presents a two-part workshop/lecture series featuring cultural producer, communications specialist, and artist Janice Bond. The workshop series will explore collaborative ways of branding and marketing creative practices for artists, makers, and other creative entrepreneurs.
Getting branding right and marketing it to the intended audience of an entrepreneur is very important as they want to reach out to those who can connect to their ‘business.’ For creative people and businesses, expectations from consumers are often higher than other businesses as their marketing needs to be just as engaging as their service or product is. Grassroots does wild postings across N. America and many creative businesses use the service to create eyecatching marketing campaigns that get people talking. But this is just one example of how marketing can be done in a more creative way.
It can be hard to know where to start when people have higher expectations for you which is why research is a key factor and looking into areas such as behavioral segmentation in marketing will help them. Resources in the form of websites like Qualtrics can be a good place to start so they are able to prepare themselves.
YOUr Art, YOUr Brand, YOUr Business, YOUr Being takes place at N’Nandi Center for Contemporary Art 52 E.Forest Avenue in Detroit Michigan.
In the first session, creative entrepreneurs will explore strategies to more effectively present themselves and their work, discuss topics such as co-branding through collaboration; assets; technology and look at timelines to achieve goals. Additionally, creatives will develop their brand statement, and begin developing an outline for short and long-term brand strategies.
In session two, Creative Career Mapping: Developing A Hyper-Local to Global Strategy to Move Your Art Forward, creative entrepreneurs will take a closer look at their art as a business locally, nationally, and internationally. Participants will evaluate timelines, goals, and other key components, as well as discuss solutions to a spectrum of challenges. With a zeal for the creative and imaginative, Janice Bond is a communications, programs, and business development strategist specializing in arts and culture. A combination of “Northern edge”, “Midwest will”, and “Southern hospitality”, Bond’s forward thinking and high energy approach has been utilized over the past decade in a range of curatorial projects and programs, interactive, and creative marketing campaigns. Purchase tickets here