Russel Simmons and Rick Rubin Live NYPL

I hope you have tickets to see this because it’s sold out ( I know… I feel the same way ) but don’t despair because you can watch live here on ( we love them <3 ) : Def Jam Recordings is a comprehensive history of the first major hip-hop label. Founded by Russell ‘Rush’ Simmons and Rick Rubin in 1984, the label’s first office was Rubin’s NYU dorm room. Def Jam led the way in transforming hip-hop from a projects-based art form to a popular phenomenon. Def Jam is responsible for launching and sustaining the careers of musicians such as Jay-Z, LL Cool J, Run-DMC, Public Enemy and The Beastie Boys. Both Simmons and Rubin have now left Def Jam to pursue successful careers in and away from music; but their creative legacy remains at the heart of the label's modern-day identity.

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