RED STRIPE DELIVERS MUSIC AND OPPORTUNITIES THROUGH NEW GLOBAL CAMPAIGN – “STAND FOR YOUR STRIPE”
It’s called Stand Up For Your Stripe – the first global campaign from the great Jamaican beer company who, this year, is celebrating 100 years of operations. Centered around Jamaica’s distinct personality, Stand Up For Your Stripe seeks to embolden the Jamaican spirit by highlighting all the unique aspects of its culture.
Red Stripe is the only Jamaican brand that has the authority to leverage music in a meaningful and impactful way. A major pillar of Jamaican culture is built on its musical roots, that’s why the beer giant teamed up with multi Grammy Award-winning producer, Pablo Stennett, to create a seven-track EP called Journey with Stripe.
J-Summa is joined by Tosh Alexander, another Jamaican rising star on the EP, along with some more popular names, including Christopher Martin, Tifa and Agent Sasco.
For more details and information regarding Red Stripe’s history, the Stand Up For Your Stripe campaign, the Journey with Stripe EP and the We Are Tomorrow initiative, log on to www.RedStripeBeer.com.